| The
infamous Butcher cover is quite possibly the most well known
album cover amongst the collecting world, and due to its extremely
colourful history they're regarded as treasures in collections.
People are prepared to pay a lot just so that they can say
"I have a Beatles butcher cover". The
Butcher Cover story started back in 1966 when the Beatles
were commissioned for another photo shoot for their latest
US LP, 'Yesterday... and Today', a mish-mash of songs from
recent UK albums. The photographer hired was called Robert
Whittaker, who was known to be a bit of an off-the-wall
photographer. The Beatles started the photo session as normal
and soon became bored of doing another 'Beatle thing'. Robert,
sensing this, decided to spice up the photo shoot a little
by digging out some butchers smocks, some slabs of meat
and baby dolls. It was with this material that 12 photos
were taken and developed.
Initially
it was done to just relieve the boredom, but unfortunately
Capitol didn't know this. They got hold of the butcher photos,
and chose on one picture. This was to be the image used
on their latest LP.
Initially,
750,000 copies were printed and mailed out to DJs and major
music outlets for them to play the music and to get a sampling
of the publics response, but instead of focusing on the
music everybody focused on this album cover, commenting
on how bad taste and offensive it was.
Capitol
immediately began to recall all the copies it mailed out
(with a couple leaking out into private collectors hands),
and began the huge task of destroying them. Covers were
either burned or buried at the local tip. Meanwhile, the
Beatles were called back in for another photoshoot which
churned out the more innocent looking Trunk Cover.
After
Capitol had started destroying the covers, it soon transpired
that it would cost a huge amount of money to destroy every
single cover, and so a new idea had to be thought of. This
idea resulted in simply pasting a new cover over the Butcher
slick, hiding it forever. So the first batch of commerically
released covers had the butcher slick underneath the new
trunk slick.
When
collectors got their copies of Yesterday... and Today, they
tore the trunk cover off to see whether they had gotten
an elusive butcher slick underneath. Those who did have
a slick almost certainly ruined the butcher in the process.
Today
it is almost impossible to pick up a Butcher Cover that
has not had the replacement Trunk cover pasted on top of
it. It is also very hard to find an original copy with the
Trunk cover still pasted securely on top since so many did
(and still do) tear it off to see if they had a Butcher
underneath. Decent 3rd states are also incredibly collectible.
|